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Jobs are Going Overseas

The Discursive Construction of Outsourcing

Vandana Pednekar-Magal is Associate Professor, School of Communications, Linguistics, Grand Valley State University, Allendale, MI 49401, USA. E-mail: pednekar{at}gvsu.edu.

Kathryn Remlinger

Kathryn Remlinger is Associate Professor of English, Linguistics, Grand Valley State University, Allendale, MI 49401, USA. E-mail: remlingk{at}gvsu.edu.

In this article we examine the discourse of outsourcing and globalization in India and the US as represented in global popular media; and show that it is rooted in a given range of ideological positions—revealed by identifying key arguments, vocabulary and linguistic structure of the texts. Ideological material, we argue, is enacted in the discursive structures of the text; and that the role of the state is discursively constructed through those positions.

Journal of Creative Communications, Vol. 1, No. 3, 253-266 (2006)
DOI: 10.1177/097325860600100303


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