This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Raghavan, S. Search for Related Content Social Bookmarking                   What's this?

Blogs and Business Conversations

Srividya Raghavan is Doctoral Fellow, ICFAI Institute for Management Teachers, Hyderabad. E-mail: srividya_rags{at}yahoo.com.

The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions. Corporations that operate in these environs have begun to listen to the ‘voice’ of their communities and participate in their ‘conversations’. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role of blogs in a computer-mediated society with specific reference to its use in the business world.

Journal of Creative Communications, Vol. 1, No. 3, 285-295 (2006)
DOI: 10.1177/097325860600100305


CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?